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Welcome
to HASA

There are new things from the stone oven to discover!

Many variations of HASA stone oven pizzas baked directly on hot stone.
Deutsche Version

Brands by HASA

With our Italissimo and Amore brands, your customers have the opportunity to test new recipes. For example, our Pizza Deliziosa.

With Italissimo, we have positioned frozen pizzas in the mid-range price segment. Customers receive a real stone-baked pizza the likes of which they previously only knew from restaurants. Our Italissimo range offers a wide variety of flavours, country-specific and seasonal specials as well as current trends, such as vegetarian or spicy pizzas.

We have developed an Italissimo Premium Range especially for the export market. The covering box is perfectly tailored to the foreign market with an attractive design and clear multilingual declarations.

A special feature in this respect is the QR code on the back of the box. This modern means of communication gives pizza lovers access to background information about the raw ingredients and further details about each product (ingredients list, nutritional information), in the local language.

A distinctive aspect is an integrated timer that counts down with an entertaining game while the pizza is baking. An alarm sounds after 10 minutes indicating that the pizza is ready. The baking time is individual and may vary.

This web-based app was designed to be used with your HASA brands.

Our brands are



The Italissimo Standard- and international Premium Ranges are our own brands for Germany and the world. Pizza Amore wows with its heart shape. You can find details about our pizzas at italissimo.info.

For every taste

Brand salesfolder



Salesfolder with all Italissimo-Brands, Pizza Amore and further brand labels



Salesfolder Italissimo international Premium Range

German Agricultural Society certification

We have had our products certified annually by the German Agricultural Society (DLG) since 2006. Whether Italissimo Salame, Hawaii or Tonno, all of our products have been certified. In 2016 we received the 6th award for our consistently good products.

Quality & certification



Our frozen pizzas meet the highest standards of quality and taste and provide a high degree of convenience for the consumer.

Our success is determined primarily by consistent high quality. Our professional approach to making our stone-baked pizzas in each and every production step, our qualified employees in all areas and departments as well as our selected domestic and international suppliers guarantee top quality and safety.

We are certified annually according to IFS (higher level) and BRC (Grade A) international food standards.

In order to continuously improve quality, we also set quantifiable annual quality objectives that place a focus on each employee's responsibility.