HASA: thanks to new technology, now there’s tarte flambée
01.11.2013, TK-Report Anuga Forum
Pizza manufacturer Hasa attended the Anuga tradeshow with its Italissimo line of pizzas. New recipes mean that there are more variations in toppings. Premium pizzas were also put on display with their crispy crust. As managing director Andreas Czayka explains, Hasa was also able to introduce a new production line during the company’s increasingly necessary production expansion just in time before the tradeshow. The introduction of new technology meant that new qualities could be produced for the pizza crust. In fact, the company is now also able to produce the very thin crusts for the crispy tarte flambée. Hasa can thus now satisfy the demand for these specialty pizzas. The classic Alsatian tarte flambée and tarte flambée with leeks are both sold exclusively as store brands.
New pizza recipes, premium-quality pizza, and – just in time for Anuga – the company’s first tarte flambée were the primary tradeshow themes for Hasa managing director Andreas Czayka.
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