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Welcome
to HASA

There are new things from the stone oven to discover!

Many variations of HASA stone oven pizzas baked directly on hot stone.
Deutsche Version

Transparent customer information

Our frozen pizzas are amongst the highest-quality and the most sustainably produced on the market. Our customers can rely on that. Today's customers want to be sure that the food they eat is of good quality.

However, tomorrow's customers will want to know more, namely what these foods are produced from and how. They no longer consider the statutory mandatory information on food packages to be sufficient.

We welcome this development and want to contribute. This creates long-term trust, which is advantageous for all parties.

Therefore, we aim to describe ingredients and manufacturing processes in as much detail and as transparently and clearly as possible, without compromising our operating foundations.

That is why we have had regular and numerous certifications and inspections carried out according to public standards since our founding in 2006.

In 2013 we went a step further by introducing our QR code app and now provide customers with detailed information about the ingredients in each Italissimo Premium Range pizza. This information can also be found in the Italissimo sales folder in the sidebar.

We want to expand on this in the future.

Our Vision

When we started with the construction of the factory in the middle of a green meadow in mid-2005, we already had fixed ideas about how the best frozen pizza should look in the future. Industrially produced, yet as close as possible to the traditional pizza crafted by our favourite Italian restaurant around the corner. A frozen pizza to... read on

Brand salesfolder



Salesfolder with all Italissimo-Brands, Pizza Amore and further brand labels



Salesfolder Italissimo international Premium Range

Trademarks by HASA

It is not long ago that trademarks were used primarily strategically by businesses and in the lower price segment. This is now considered outdated... read on

Brands by HASA



With our Italissimo and Amore brands, your customers have the opportunity to test new recipes... read on

News from HASA

40 times gold medal for HASA – the new DLG awards have arrived!

Since the middle of February, this year’s DLG test results for our ready-made meals and frozen pizzas are in. Just as in the years before, all the HASA pizzas could convince. The jury’s result was outstanding for us. We received 40 gold medals... read on


HASA Exclusive partner of SCM european handball game against Melsungen

For a few years now, HASA sponsors the national handball league team SC Magdeburg and watches many of the exiting games. But wednesdays game could not have been more thrilling. The SC Magdeburg played against MT Melsungen and won within the last... read on


Private Label innovative and successful

Early this month tk report -18 released an interview with our manager Andreas Czayka. They talked about private label pizzas, brands and the future of HASA. Read the entire article in our press... read on